#ILLUSTRATOR LOGO TUTORIALS HOW TO#
#ILLUSTRATOR LOGO TUTORIALS FULL#
#ILLUSTRATOR LOGO TUTORIALS SERIES#

#ILLUSTRATOR LOGO TUTORIALS FULL#

The full colour logo will be the primary design used in most situations, but it’s always worth creating flat and mono versions for ultra small sizes or when inverted on a black background.Īll the designs can then be exported and compiled into a complete package and handed over to the client. The tracking is also increased to increase the spacing between each letter to match the whitespace between the two objects. Positioning the raven symbol facing away from the type leaves an awkward space between the two elements, whereas the breast and head naturally surround the first letter when it’s faced in the opposite direction.įinally the type and symbol are balanced in size by scaling the type to 1/3 of the overall size of the symbol. Next it’s time to combine both the type and the logo. Its sharp points relate well to the clean lines used in the creation of the raven symbol. One clear winner out of all the fonts is the Futura typeface. The more realist styles with the straight leg of the letter R seem to have a more modern and stylish appearance that suits the straight lines of the logo symbol.

#ILLUSTRATOR LOGO TUTORIALS SERIES#

A series of sans-serif contestants were laid out to compare their overall form. The main logo symbol is complete, so we can now move onto the type.

Replace all the flat colour segments with their gradient counterpart, then go through each individual shape with the Gradient tool to adjust the direction of the gradient flow. Make a copy of the swatches and replace the fills of each block with subtle gradients. We’ll package up this flat colour version of the logo with the final files. Once all the segments have been filled make a duplicate of the design. Set up a series of colour blocks to form a simple palette, then fill the individual shapes of your cubist design with these colours.

Select both the compound path lines and the overall outline and hit the Divide option from the Pathfinder palette. Select all the intersecting lines and press CMD+8 to create a Compound Path. Don’t go too far though as any tiny facets will be lost at small scales, which is generally how logos are used. Draw intersecting lines between each corner point of the outline.Īdd a range of intersecting lines until the design is made up of plenty of facets. The design we’re creating is based on the cubist style to spice up the design with some fancy effects. Trace a stock photograph to ensure you capture all the necessary proportions. Once you’re happy with your overall silhouette or profile open up Adobe Illustrator and draw your outline with the pen tool using simply clicks. Sketch out a some basic raven poses to find a typical profile that would be easily recognisable at small scales.Ĭurved lines can lead to the profile being mistaken for a seagull or a pigeon, so stick to sharp lines to relate to that predator nature of ravens and crows.

#ILLUSTRATOR LOGO TUTORIALS HOW TO#

Our fictional brand of raven is simply going to be based on the Raven breed of bird, but for live projects you may need to brainstorm ideas on how to visually represent a company’s values. It’s worth starting any logo design project with a sketch.

We’ll first create the full colour logo in all its glory with gradients and effects, then tone back the logo to create flat and mono versions to provide a versatile design for use in any situation. The design is based on a fictional brand or company named Raven, but the whole process is the same for a live client (just without the infinite cycle of changes and revisions!). The logo we’re creating as part of this tutorial is a trendy “Cubist” style logo made up of lots of detailed elements to form an larger object.

Illustrator logo tutorials